intoAction joins iO

iO welcomes 70 digital marketing professionals

Herentals/Eindhoven, December 16, 2021 - Eindhoven-based intoAction joins iO (formerly Intracto Group). With the acquisition of intoAction, iO becomes one of the leading digital marketing experts in Adobe Suite, Salesforce, and HubSpot, with (soon) nearly 200 marketing automation specialists in total, spread across several campuses.

This important step reinforces iO’s mission to provide full-service and end-to-end solutions for clients who want to excel in the areas of strategy, content, creation, marketing and technology.

70 digital professionals with a strong focus on Adobe Suite

Founded in 2009, intoAction develops sustainable solutions for complex issues in the fields of marketing, sales and service. With over 70 professionals, intoAction helps organisations get the best out of themselves so they can optimally reach, engage and serve their customers: AkzoNobel, ETEX, FrieslandCampina, Philips, Rockfon and Signify, among others. intoAction is ranked among the top 10 Best Medium Workplaces in the Netherlands (#8 Great Place to Work 2021).

From specialist to full end-to-end support

René Lammers, CEO intoAction: "As a specialist agency, we are always looking ahead and spotting market opportunities for our clients. In addition to being specialists, we are also doers, explorers and team players. We want to do even more for our clients than we are doing today. By choosing iO, we can now offer them an even broader range of services, accelerate their growth and offer more growth opportunities for our employees.”

Brian Hirman, Director M&A iO: "From the first meeting with René and Willem (Director of Marketing and Business Development) there was a click. intoAction is an established agency with an impressive track record and an excellent reputation. For all of iO's marketing teams, the affiliation of intoAction is a great step forward because of their vast knowledge and expertise in this area."

iO Campus Eindhoven grows and flourishes

Pieter Janssens, CEO iO: "For both iO in general and for our Campus in Eindhoven in particular, intoAction is a very interesting addition as their extensive expertise in digital marketing is extremely valuable. With their knowledge, iO will also become a major market player in this particular field in the years to come. We’re sure that this expertise plus their proven experience are a strong contribution to our end-to-end proposition.”

About iO
iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. From strategy, creation & content, marketing and technology, iO works with clients to strengthen their brands, improve their digital systems and ensure their future-proof growth.

iO not only helps clients achieve their business goals. With them, iO discovers and exploits the infinite Opportunities offered by markets in a constant state of flux. The springboard for those infinite opportunities is talent. That is why iO creates an environment – with its campus as a breeding ground for innovation – where talent is given the space and stimula-tion to emerge, develop and flourish.

The time to work on tomorrow’s infinite possibilities is today.

iO (formerly Intracto Group) was founded in 2005. Since then, it has been helping to build the business of national and international clients such as Audi, Brussels Airport, Efteling, Eneco and Sodexo.

About intoAction
intoAction has been based in Eindhoven since 2009, developing sustainable solutions for complex issues in the areas of marketing, sales and service. With over 70 digital consultants, intoAction helps large organisations and now has more than 80 satisfied clients in 40 countries. Services cover areas from strategic advice up to implementation. Clients of intoAction include AkzoNobel, ETEX, FrieslandCampina, Philips, Rockfon and Signify.

intoAction builds lasting relationships, enables growth for clients and a development climate in which professionals feel at home. The double-digit growth in recent years has not gone unnoticed and has already been rewarded 4 times with an FD Gazellen.

intoAction is ranked among the top 10 Best Medium Workplaces in the Netherlands (#8 Great Place to Work 2021).