© 2021 – intoAction
A team that is very familiair with challenges is the Analytics and Optimisation team. And these challenges are all around, both inside and outside your organisation. What is your next step? We can define it for you on the basis of our many years of experience, in-depth expertise and proven successful approach.
“From now on, we’ll only take data-driven decisions.” A fine ambition and one we hear often. Perhaps you’ve heard it in your organisation too. And you can help to achieve it with an analytics team that brings this into practice. intoAction is your perfect partner in this respect. We freely interpret complex issues and express dissenting opinions so that you can make informed decisions that take you further along the route to data-driven marketing, sales and services.
We have arrived in an era in which personalised touchpoints are no longer a luxury, but a requirement. In fact: hyper personalisation is the new Holy Grail. How do you convert your data into actual understanding to create the ultimate personal experience? And do so on a global scale? And how far do you actually go in your pursuit of the Holy Grail? Our specialists will not only chart the course for you but also take care of its implementation, in conjunction with you and your stakeholders.
No doubt you've witnessed this before: you're halfway through a project or program or even towards the end before Analytics is brought in. And then suddenly everything has to happen at break-neck speed. Unfortunately, that's just the moment you don't quite have the capacity. familiar? intoAction can help.
To give you some examples: we can define the architecture, define and implement a good data layer, advise you on tag management decisions, configure your analytics solution, draw up a measurement plan and roll it out all over the world. We have enough reference material to quickly bring your assignment to a successful conclusion.
Global enterprises cannot manage without agencies. But they bring their own challenges. Because how much freedom should you give marketing professionals and their agencies to arrange reporting and choose KPIs by themselves? What should you centralise? Who becomes the owner of the data and who has access and rights to the data? And how do you do that? At the same time, because of the diversity of tools and interests, we see discussions emerge about which data is correct. This sometimes even means that important business decisions get delayed. intoAction can help your organisation to assert ownership and control – by working towards a KPI framework, for example – and still allow your marketing professionals to retain their freedom. A solution that accommodates people, process, information and technology.
Privacy guidelines put a lot of pressure on organisations when it comes to dealing with data. How do you ensure that responsibility for this is shared across the organisation and doesn’t become yet another task for Analytics. Compliance is an organisational issue and that is how we treat it at intoAction too. We provide you with the tools and support to deal responsibly with data across the organisation.
In conjunction with the stakeholders in your business, we will develop a comprehensive approach which combines your business objectives with marketing and technology. And once the approach has been decided? Then we can put it into practice. Because that is intoAction: the combination of capability building and digital activation.