Digital Content Management

The arrival of digital has created many new touchpoints with clients. That offers opportunities for providing relevant information on a continuous basis, specifically aligned with the medium, the client and his place in the customer journey.

But that puts significant demands on the way in which you deal with the continuously growing stream of content. The challenge is even greater for international brand organizations in which the content is often fragmented and spread across departments and regions. IntoAction can help you to lift your digital content management to a higher level.

Optimizing relevant Content Streams

We go further than just organizing a central database in which to store all your global content. How do you ensure that this database is filled correctly? That people know how to use it and that it is obvious where the responsibilities lie? Together we will look at the four aspects of peopleprocess, information and technology to optimize all the relevant content streams, so that your organization becomes able to take advantage of the opportunities offered by digital content management in daily practice.

We can help you to speed up that development by first facilitating the optimization and then standardizing and automating it as much as possible. After that, we will ensure the transfer to the management organization so that everything continues to work as it should.

Quick Result

From the organization of well-functioning PIM (product information management) and DAM (data asset management) systems to training employees: IntoAction provides support where necessary and reinforces what already works well.

To do so, we have explicitly chosen a pragmatic approach. We don’t spend months building and then suddenly turn you around, but instead we work in small projects that produce quick results. Or we first tackle the content at one touchpoint and learn together from that.

Central Basis, local added Value

The result is that, step by step, you get more of an understanding of your content, with the ultimate goal: centrally managed content that will help marketing and sales to make campaigns, product introductions and special offers successful locally.

More efficient, faster and better – consistent and in accordance with international brand guidelines at all touchpoints: brand consistency and digital capability become the new standard.

Our Clients

We are not IT specialists or consultants, but digital go-getters who look at your business in its entirety, develop the solution you need and ensure that it is dealt with in your organization. We delve down to the very essence of international companies so that everyone can work locally with our solutions. We help you to build your digital capabilities: we are Digital Capability Builders.

 
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