Customer Journey Enablement

Clients and potential clients can come into contact with your company in countless ways. As a marketing expert, how do you create a positive experience at all these touchpoints and at every step of the client journey? IntoAction will support you in setting up a good online landscape so that you have the equipment to reach your client with exactly the right information from the orientation phase to well after the first purchase. Customer Journey Enablement makes it possible for you to make full use of all the channels available to you.

Enablement is the key here: setting in motion marketing, sales and service to reach the end client. In this process, we look first at the channels you already have: how are they used, are they properly aligned and which channels might be relevant to add? We then establish the systems and processes that will enable you to reach your clients consistently and reliably.

Attractive for the Client and for You

Our experience in international, often complex marketing, sales and IT organisations makes it possible for us to examine your online resources from both the client perspective and from that of the organisation. What do you need for efficient administration and productive campaign management?

Could the web CMS operate more effectively or be organised differently and how well does it link up with mobile? And is the site’s menu structure straightforward for clients or could your website’s taxonomy be more logical?

Digital Sales and Conversion

You not only want to create a consistent and positive client experience, but also to convert this into business. We will help you to achieve your lead, sales and conversion targets through your online shop or customer portals. We do so by gathering as much information as possible about a client and using the profile you have built up to simplify the purchasing process and make tailor-made offers. Furthermore, we can provide all digital sales channels with attractive, up-to-date and accurate information by means of syndication.

One-to-one in Customer Portals

As an extension to your website, customer portals provide plenty of opportunities for doing business in a highly targeted manner in a dedicated client environment. Here you can share specific information with customers, ranging from their order status to their invoices, and from special offers and discounts to authorisation levels of various members of staff. Maintaining a number of different customer portals requires a successful content management system, but you also want to be able to effectively analyse the valuable data that comes back in order to make continuous customer-specific adjustments.

Any time is a good time to engage IntoAction. We will be happy to select and set up new tools that are completely geared to your organisation and which enable as much standardisation as possible. Or we can build on the decisions you have already made to make them even more successful. We can also help you to assemble, train and guide a dedicated team that takes charge of operational matters, so that everything works in real life situations, enabling marketing and sales to concentrate on strategic issues, secure in the knowledge that the implementation will be a success.

Our Clients

We are not IT specialists or consultants, but digital go-getters who look at your business in its entirety, develop the solution you need and ensure that it is dealt with in your organization. We delve down to the very essence of international companies so that everyone can work locally with our solutions. We help you to build your digital capabilities: we are Digital Capability Builders.

 
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