You get to know more and more about your customers in the digital world. Where they are, what their preferences are and when they need which information. In fact, your clients expect you to know this and act accordingly. There are moreover increasing opportunities for getting more of a grip on all the information – including product information – and content available in your organisation. A successful online campaign gets exactly the right content to the right clients at the right moment – not just once, but in a series of coordinated moments that generate value. IntoAction can assist you in setting out the practical aspects of campaign management.