Universal Chemistry on 45 websites

AkzoNobel, the company behind the paint brands Flexa and Dulux (to name but two) wanted to reorganize its data collection so that it could compare the data from more than 45 local websites. IntoAction helped in the creation of integrated tag management.

Implementation and management of marketing and analytics tags

In the early days of tools such as Google Analytics and Adobe Analytics, the IT department had to provide a lot of help. The tracking code, events and marketing pixels all had to be put into the website code manually.

Now there is Tag Management Software which acts as a flexible layer between a website and the various data systems.

Given that AkzoNobel was working with Google Analytics, we chose to connect Google Tag Manager to it. This enables AkzoNobel to flexibly place and manage data collection and marketing tags on its various websites.


Organizing data collection and tag management process

IntoAction provided support in various ways:

  • Deciding on the position of the tool in the current IT and marketing landscape;
  • Defining and modelling the Tag Management process;
  • Standardizing the demand and intake;
  • Training all those involved;
  • Setting up Google Tag Manager on more than 45(!) websites.

Other Cases

philips lighting

Our Clients

We are not IT specialists or consultants, but digital go-getters who look at your business in its entirety, develop the solution you need and ensure that it is dealt with in your organization. We delve down to the very essence of international companies so that everyone can work locally with our solutions. We help you to build your digital capabilities: we are Digital Capability Builders.

philips lighting

Contact us

Information is processed in accordance with the IntoAction privacy statement.
This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.