Content Management Maturity

Dorel is the company behind internationally successful brands such as Quinny and Maxi-Cosi. IntoAction organized an interactive workshop on content management to help them get more of an understanding of consistent content creation on a global scale.

Jointly defining the criteria successful

Consistent brand perception while bearing the customer journey in mind. Fundamental questions that every international business in the digital age has to face were at the heart of the workshop: how do you ensure that the communication about a wide range of products leads to consistent brand perception among your target group? How do you help your target groups to find relevant information about products at the times that suit them?


During an interactive workshop we defined objectives and preconditions in conjunction with the Dorel omni-channel management team in order to successfully organize their content management capability.

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